2015 Formula 1 Spanish Grand Prix grandstands
Excerpt from the June issue of the Paddock MagazineHURRAH! THRILLING RACING. FASTER CARS. HIGHER REVVING. LOUDER ENGINES. FORMULA 1’S STRATEGY GROUP HAS AGREED ON NEW REGULATIONS FOR 2017 TO SAVE THE SPORT. AND THEY ARE SET UP TO FAIL. AGAIN.One of the greatest hurdles to handle for the inflexible ...
Read more
Lena Siep_Stirling Moss_Geneva Motorshow
Excerpt from the May issue of Paddock MagazineThroughout my professional life, I’ve been blessed with opportunities to work with some of the world’s most famous racing drivers, Formula 1 world champions and motorsport legends, such as Jacky Ickx, Hans-Joachim Stuck, Michael Schumacher, Sebastian ...
Read more

Pauz for a break

As a communications professional, nearly 80 % of my day is spent communicating in one form or another. I use phones, email, text messaging, whatsapp, Facebook, twitter, instagram, linkedin, Skype and occasionally, I even go really wild and speak to people in person. It may seem like the possibilitie ...
Read more
Lena Siep women in motorsport

A grid with a fine line

I have been working in the motoring industry long enough to accept that I am part of a minority. Cars have always been a speciality and passion of men and in all likelihood, they always will be. It is thus no surprise that race tracks are typically the playground for masculine contestation. The powe ...
Read more

Rearview mirror revolution

Excerpt from the March issue of The Paddock MagazineEverybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-ra ...
Read more
Lena Siep and Toto Wolff at the SPONSORs Motorsport Summit 2015

Lessons from Hollywood

Excerpt from the December issue of The Paddock Magazine2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a remarkable World Endurance Championship which saw Porsche’s ...
Read more
Page 2 of 41234