As a result of her diverse background and abilities, Lena has gained a broad experience within the field of Automotive and Motorsport communications including Corporate Messaging, Internal Communications, Crisis Management, Product Placement, Media Relations, Brand Management, Marketing Communications, Digital Marketing and Reputation Management.


Lena provides a structured and analytical approach to communication which is highly valued by her customers who wish to understand the capabilities of PR and how to generate a return on their investment - a question that often remains unaddressed, even within larger corporations.

Her greatest strength is strategy: she approaches every new project with an analytical and target oriented mindset, identifying current issues, laying down clear objectives and defining measurable results for each customer. Successful communication must be consistent, targeted and two-ways, meaning that every activity must be cross-checked against the intended key messages and desired response.


Having worked for dynamic, fast-moving and highly innovative companies, Lena is used to working under pressure and delivering within tight deadlines while still achieving sustainable and outstanding results. Multi-tasking has always been a necessity while working for businesses with small teams and ambitious goals.


Over the years she has developed a network of reliable and flexible partners in Europe and the UK that work to the same high standards as Lena and allow her to implement up-scale projects for bigger clients. Her experience with some of the world's most prestigious brands means that she understands the quality of work required to reach a demanding target audience. 


Recent projects


Corporate communications

Media Relations

Event Management

Marketing Communications

  • Design Director, McLaren Automotive

    Lena has a true knack for proficiency and efficiency, extremely competent at establishing and maintaining important contacts, with an established record of consistently delivering superior results to her tasks. She is a consummate professional and operates with passion and integrity at all times. With her abilities and dedication, Lena was a huge benefit to our team.

    Frank Stephenson, Design Director, McLaren Automotive
  • Technical Director, Toyota Motorsport

    Lena is the kind of person who is always able to get what she needs and make everyone happy to collaborate with her. On top of her competences she is a mix of organisational rigor and flexibility which is essential to gain credibility and get on well with colleagues in a stressful technical environment.

    Pascal Vasselon, Technical Director, Toyota Motorsport
  • European Editor, Autobild, CAR, Automobile

    Lena brings a level of passion, creativity and organizational skills to the game that's quite simply a cut above the rest. She has that special touch with people, forms lasting relationships in mere moments, and is as memorable as a person as she is as business partner. A relentless motivator and a reliable achiever, Lena is also very good at looking after her team members. In this highly competitive environment, she really does stand out in more ways than one.

    Georg Kacher, European Editor, Autobild, CAR, Automobile
  • Managing Director, Rational Motion

    Lena was a great help in the initial phase of our company launch. She understands what startup businesses need, how to tackle and solve problems quickly and efficiently, and she knows how to translate technical terms into words and visions that appeal to our customers.

    Robert Marusic, Managing Director, Rational Motion