As a result of her diverse background and abilities, Lena has gained a broad experience within the field of Automotive and Motorsport communications including Corporate Messaging, Internal Communications, Crisis Management, Product Placement, Media Relations, Brand Management, Marketing Communications, Digital Marketing and Reputation Management.

Lena provides a structured and analytical approach to communication which is highly valued by her customers who wish to understand the capabilities of PR and how to generate a return on their investment - a question that often remains unaddressed, even within larger corporations.

Her greatest strength is strategy: she approaches every new project with an analytical and target oriented mindset, identifying current issues, laying down clear objectives and defining measurable results for each customer. Successful communication must be consistent, targeted and two-ways, meaning that every activity must be cross-checked against the intended key messages and desired response.

Having worked for dynamic, fast-moving and highly innovative companies, Lena is used to working under pressure and delivering within tight deadlines while still achieving sustainable and outstanding results. Multi-tasking has always been a necessity while working for businesses with small teams and ambitious goals.

Over the years she has developed a network of reliable and flexible partners in Europe and the UK that work to the same high standards as Lena and allow her to implement up-scale projects for bigger clients. Her experience with some of the world's most prestigious brands means that she understands the quality of work required to reach a demanding target audience. 

Recent projects