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Formula 1 Formula E Lena Siep
Excerpt from the Paddock MagazineWHY FORMULA 1‘S SLOW TAKE ON SOCIAL MEDIA IS ONE TOO MANY CHICANES ON TRACK TO THE SPORT’S SUCCESSFUL FUTURE.Romain Grosjean may not be the most salient Formula 1 driver on the grid, he doesn’t have hipster qualities as Hamilton does and he doesn’t have a cha ...
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Lena Siep Formula 1 Barcelona Grand Prix

Too fast to fold

THINK OF THE FOLLOWING: A MODERN FORMULA 1 CAR CONSISTS OF NEARLY 80.000 COMPONENTS. ITS POWER UNIT – THE MOST SOPHISTICATED PART – CONSISTS OF AROUND 5.000 COMPONENTS AND ITS COMPLEX ELECTRONICS REQUIRE MORE THAN ONE KILOMETRE OF CABLES THAT ARE LINKED TO ABOUT 100 SENSORS AND ACTUATORS WHICH M ...
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The Battle With The Words

Excerpt from The Paddock Magazine ...
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2015 Formula 1 Spanish Grand Prix grandstands
Excerpt from the June issue of the Paddock MagazineHURRAH! THRILLING RACING. FASTER CARS. HIGHER REVVING. LOUDER ENGINES. FORMULA 1’S STRATEGY GROUP HAS AGREED ON NEW REGULATIONS FOR 2017 TO SAVE THE SPORT. AND THEY ARE SET UP TO FAIL. AGAIN.One of the greatest hurdles to handle for the inflexible ...
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Lena Siep_Stirling Moss_Geneva Motorshow
Excerpt from the May issue of Paddock MagazineThroughout my professional life, I’ve been blessed with opportunities to work with some of the world’s most famous racing drivers, Formula 1 world champions and motorsport legends, such as Jacky Ickx, Hans-Joachim Stuck, Michael Schumacher, Sebastian ...
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Rearview mirror revolution

Excerpt from the March issue of The Paddock MagazineEverybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-ra ...
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