Lena Siep » communication

The Battle With The Words

Excerpt from The Paddock Magazine ...
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Pauz for a break

As a communications professional, nearly 80 % of my day is spent communicating in one form or another. I use phones, email, text messaging, whatsapp, Facebook, twitter, instagram, linkedin, Skype and occasionally, I even go really wild and speak to people in person. It may seem like the possibilitie ...
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Rearview mirror revolution

Excerpt from the March issue of The Paddock MagazineEverybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-ra ...
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Lena Siep and Toto Wolff at the SPONSORs Motorsport Summit 2015

Lessons from Hollywood

Excerpt from the December issue of The Paddock Magazine2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a remarkable World Endurance Championship which saw Porsche’s ...
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Formula 1 World Championship in Monza on Sunday, 09.09.2012 at Autodromo di Monza in Italy / Mercedes GP Pilot Nico Rosberg.

A Little Less Conversation…

This year's Austrian Grand Prix will probably not go down as the most memorable Formula 1 race of the 2014 season. But there were two incidences in Spielberg involving the championship contenders Nico Rosberg and Lewis Hamilton that stuck in my head. Nico, still leading the race after his pit stop i ...
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