Landrover Discovery Sport train pull stunt
Project URL: 16.06.2016
PR Campaign for Land Rover in collaboration with Performance PR and FP Creative. The Land Rover Discovery Sport demonstrates its towing capability in Northern Switzerland as it towed a 108 tonne train across a rail bridge in the Rhine region.
The 10km journey through the Rhine region of northern Switzerland put the compact Discovery Sport’s pulling power to the ultimate test. Though the Discovery Sport has a certified maximum towing weight of 2,500kg (2.5 tonnes), it was able to pull 60 times its own weight, powered by Jaguar Land Rover’s 180PS Ingenium diesel engine providing 430Nm of torque. In addition, the Discovery Sport benefitted from Land Rover’s portfolio of towing and traction technologies such as Terrain Response, Tow Assist, Tow Hitch Assist and All Terrain Progress Control – a semi-autonomous off-road driving system that automatically manages engine output and braking, to complete the stunt.
The stunt was designed by Land Rover engineers to clearly show the strength and capability of the Discovery Sport, echoing a similar feat performed in 1989 for the launch of its ancestor, Discovery I.
Discovery Sport negotiated the 10km of track without any modifications to its axles, engine or drivetrain. The additional rail wheels were engineered and fitted to the Discovery Sport by vehicle conversion specialist Aquarius Railroad Technologies from Ripon, UK.
- Production assistant