Lena is a consultant, journalist and presenter specialised in the automotive and motorsport industry. Prior to starting her own business in 2013, she held various management positions for leading international automotive companies and racing teams such as BMW, Panasonic Toyota Racing and McLaren Automotive. In her role as European and Global PR Manager Lena successfully lead and implemented numerous global and regional media campaigns for product roll-outs, business launches and technological innovations.
With over twelve years in the car industry working all over the world, Lena has an invaluable black book containing the most influential motoring media, industry stakeholders, drivers, collectors and suppliers worldwide.
Lena is an eloquent and experienced presenter of automotive and motorsport events and regularly appears on camera, interviewing and commenting on sports such as Formula E, WEC, 24h Nurburgring, 24h Le Mans and Formula 1.
As a writer she contributes to various renown car books and motoring publications such as Christophorus, Porsche Klassik, ettore and The Paddock Magazine.
Born and based in Germany, but having lived and worked in Greece, France, Italy, Switzerland and Great Britain, she speaks four languages fluently.
See some of her recent work in the Portfolio section of this website or follow her on social media